What is SEO?
SEO (Search Engine Optimization) is the practice of improving your website so it ranks higher in search results — like Google — without paying for ads. Higher rankings mean more free, ongoing traffic to your site.
What is keyword research?
Keyword research means finding the exact words and phrases people type into search engines when looking for something related to your business. Free tools like Google Keyword Planner or Ubersuggest can help you find keywords with good search volume and manageable competition.
What is on-page SEO?
On-page SEO covers everything you control directly on your website:
- Title tags — include your main keyword near the front.
- Meta descriptions — a short summary that encourages clicks from search results.
- Headings (H1, H2) — structure your content clearly for readers and search engines.
- Internal links — link to other relevant pages on your own site.
What is technical SEO?
Technical SEO makes sure search engines can actually find and understand your site. Key basics include:
- Fast page load speed.
- Mobile-friendly design.
- A clean site structure with working links (no broken pages).
- A sitemap.xml submitted to Google Search Console.
How do I get started with SEO?
- Pick 3–5 target keywords relevant to your business.
- Write a page or article optimized around one keyword each.
- Set up Google Search Console to monitor how you're ranking.
- Fix any broken links or slow-loading pages.
- Keep publishing consistent, useful content over time.
SEO is a long game — most results build up over months, not days. Consistency matters more than any single "trick."